THE REBELLIOUS URBAN FASHIONISTA
The Boys+Clothes Girl is…
Age:
22 – 28
Living:
Alone Or With A Roommate
In One Of The Following Major Cities or Surrounding Areas:
New York, NY
Los Angeles, CA
Houston, TX
Philadelphia, PA
Chicago, IL
Baltimore, MD
Washington, DC
Atlanta, GA
Miami, FL
Education:
Some College
Associates Degree
Bachelor’s Degree
Attending Graduate School
Employment:
Is an entrepreneur or holds/is pursuing a career in the Fashion, Media/Communications, Creative Arts, Marketing or the Public Relations fields.
LIFESTYLE DEMOGRAPHICS
SHOPPING HABITS
She Shops At: Adidas, Aldo’s, Apple, American Apparel, Barney’s, Bloomingdale’s, Bagborroworsteal.com, Bagheaven.com, David Z., Forever 21, H&M, Karmaloop.com, Marc Jacobs, Ralph Lauren, Shopstyle.com, Steve Madden, Top Shop, Urban Outfitters, Zara and vintage boutiques
Statement: “I don’t follow trends, my signature style is defined by my personal tastes and my budget.”
ENTERTAINMENT/NIGHTLIFE
*Hangs out 2-4 nights out of the week at bars/lounges and night clubs
*Heavy/Medium drinkers of any white goods (Gin, Rum, Tequila or Vodka)
*Attends music performances 3 to 4 times monthly
Statement: “My social life is my saving grace. Keeping my social network open allows me to widen my circle of influential peers.”
TECHNOLOGY + COMMUNICATION
Laptop: Apple, HP, Dell
Phone: Blackberry, IPhone, G-1 and similar PDA's
Time Spent Online: Emailing, Visiting Favorite Blogs + Websites, Shopping, Social Networking (Myspace, Facebook, Twitter)
ADVERTISERS + SPONSORS
Amaya Swimwear, Anml Hse, Aura Spa, Bengi Jeans, Betty Beauty, Brooklyn Sky, Bronx Shoes, Clockwise Clothing, DaSoil Jeans, Her Nails by Melody Ehsani, Hey Day Sneakers, Ines Gloves, Flud Watches, Gwen Beloti Designs, Kill City Conspirators, Kilo, Kristi Voss, Lemar+Dauley, Lichiban, Lifestyles Condoms, Not Just Vintage Boutique, Nuvo Sparkling Liquor, OhMiBod, Paramount Pictures/MTV Films, Red Bull, Rocksmith Tokyo, Severe Erase, Styleaholics/Najwa Moses, Sunina Jewelry, Toma Vodka, Wealthy Hostage, Yours Truly Brand
ONLINE READERSHIP+PRINT DISTRIBUTION
Quarterly Magazine Print Production: 500 printed copies for free distribution at events
Quarterly Magazine Print Distribution: Order at www.magcloud.com/boysandclothes
Digital Quarterly Magazine Distribution: www.issuu.com/boysandclothes
Blog: http://www.boysandclothes.com/
Blog Readership: 30K+ readers (as of 1/1/2009)
Digital Magazine Readership: 12K+ readers (Issue One: 2/1/2009)
For Advertising + Business Development Opportunities please email info@boysandclothes.com, Attn: Sofia, Advertising + Business Development Director.
To print or download the full media kit please visit: www.issuu.com/boysandclothes
